The whole architecture of how to think about Claude — the 4 products, the 3 models, the 5-rung ladder, and Anthropic's mental model. Bookmark this. It's the map you'll come back to all boot camp.
| Claude | What it is | When to use it |
|---|---|---|
| Chat (Browser) | Standard Claude.ai in a web tab. | Quick one-offs. Mobile. When you don't need files or tools. |
| Desktop App | Claude installed on your computer. | Daily driver. Multiple chats, file access, where Cowork lives. |
| Cowork | A toggle inside Desktop. Claude with hands. | Multi-step work. When you need it to DO, not just draft. |
| Design | Visual Claude. Decks, pages, graphics. Browser only right now. | A visual deliverable from a description. |
| Model | Think of it as | Grab it for |
|---|---|---|
| Opus 4.7 | The Bentley — deepest, slowest, priciest. | High stakes. Sales pages, strategy, client deliverables, website builds, brand work. |
| Sonnet 4.7 | The Toyota — fast, smart, the default. | 80% of daily work. Content + captions, website edits, drafting, summarizing. |
| Haiku 4.5 | The Scooter — quick, cheap, surface. | Speed jobs. Renaming, reformatting, fast lookups, one-line edits. |
| Rung | What it is | Example |
|---|---|---|
| 1 · Prompt | One-off ask. | "Help me write this one email." |
| 2 · Project | A place — workspace with files + instructions that persist. | "Client X for the next 3 months." |
| 3 · Connectors | Bridges to your apps. | "Pull from Drive. Email the client. Update Notion." |
| 4 · Skills | A move — reusable behavior you trigger by name. | "crystal-voice — rewrite this in my voice." |
| 5 · Cowork | Autonomous multi-step work across tools. | Voice memo → carousel → schedule → log. |
Delegation — when to use AI at all.
Description — communicating clearly with it.
Discernment — evaluating what comes back (your QA).
Diligence — owning what it produces under your name.
Automation — AI executes a task you defined.
Augmentation — you + AI think together. Live here.
Agency — AI runs on its own.
Most CEOs skip the middle. That's where the leverage is.