The order, the cap, the categories, the naming, the refresh schedule. This card is the SKELETON. Resource 04 is the CONTENT rules. Use them together.
The WHO. Always first.
The HOW IT SOUNDS. Voice as a file, not a vibe.
Your best work only. The model treats your examples as the bar. Upload mid work, get mid work back.
The WHAT.
Testimonials, FAQs, objections — only if the project's job needs it.
Name files for what the SEARCH needs to find. If you can't say which category a file belongs to, it doesn't belong in the project.
brand-voice.md · offers-current.md · gold-samples.md · testimonials-distilled.md · objections-pricing.md
notes.md · doc1.md · stuff.md · final-FINAL-v2.md · untitled.md
| File type | Refresh when |
|---|---|
| Voice / founder profile | Quarterly, or after any positioning shift |
| Offers + pricing | THE DAY they change. Non-negotiable — stale pricing is a liability. |
| Gold samples | When you produce something better. Swap, don't stack. |
| Distilled knowledge | Monthly — feed it the new distillations |
| Project instructions | Monthly review — same calendar slot as your Instructions for Claude review |