DOPE CEOs Bootcamp · The Operator
Stop Become irreplaceable in the world that's coming.
DOPE CEOs Bootcamp
Cohort starts May 26

You can do the work.
Now lead it.

If you've spent the last six months telling yourself you'll figure AI out next month, this is your next month. The four-week bootcamp for founders and operators who want AI working FOR them, not just open in another tab. Eight live sessions. Real builds in your real business. By Week 1 you've got something running. By Week 4 you've stopped being the bottleneck in your own business.

4 weeks 8 live sessions Tue + Thu 30 seats 10 VIP
Read this if

If any of these sound like you, keep reading.

If you're a founder

This isn't about doing more. It's about thinking differently.

You don't have 20 hours to figure this out, and you shouldn't have to. I've already laid it out. But here's what most founders miss: this matters more for you than for your team. They'll execute the 80%. You do the first 10% (the thinking, the framing, the EI) and the last 10% (the call, the standard, the polish). That's the work AI can't take. That's the work this bootcamp trains.

"I keep telling my team to figure it out, and they keep not figuring it out."
This is for you.
If you're an operator

This is what separates you from everyone else doing your job.

Once you operate this way, you do 10× the work in the same time. Same brain, same hours. Different output. The operators who build like this are the ones leadership can't replace.

"Everyone else is moving twice as fast with this. I have no idea where to start."
This is for you.
If you're stuck

If hiring an AI consultant for $800/hour isn't an option, but staying stalled feels unbearable.

You don't need a six-figure engagement. You need the thinking, the templates, and someone who's already done the figuring. Same outcome. Tiny fraction of the cost.

"I've been telling myself I'll figure it out next month. For six months."
This is for you.
If you're capacity-locked

If you're wondering how to leverage AI but can't justify 20 hours a week learning it.

The work is there. The runway for another salary isn't. The hours to take a 12-week course aren't either. You need a shortcut that puts something running in your business by the end of week one.

"Every hour I spend learning AI is an hour not making money. But every hour I don't is the same problem in reverse."
This is for you.
Quick honesty check

This is hands-on, but it's not hand-holding. You're going to learn by building, alongside us, in your own business. If you want a course you can binge in a weekend and forget by Tuesday, this isn't it. If you want to walk out with something actually running, you're in the right room.

Real talk

You've already tried to fix this.

×
Hired an OBM who needs direction. You're still the one making every decision instead of handing off the actual work.
×
Tried to learn ChatGPT or Claude in between your actual role, and keep getting left behind every time new shit drops.
×
Watched a 4-hour YouTube tutorial at 11pm. Realized in the morning you haven't implemented a single thing.
×
Bought a $97 course. Realized it was all high-level. You didn't execute. Your business didn't change.
×
Pasted Claude's output into your work and called it a system. It was AI slop.
×
Haven't done anything yet because you still think AI is unethical. We need to talk.
None of those fix it. You don't have a tool problem. You have an operator problem. This bootcamp fixes the operator.
A note from Crystal

Here's how I actually think about AI.

I don't think about AI as just a tool. I think about it as delegation. As outsourcing. As leverage.

It doesn't have to be a person. But if it WERE a person, the question's the same. How do I 20x their role? Not just have them check a box. Full integration into how the business actually runs.

Here's my rule. If a person could fix the problem, AI can probably fix it faster, cleaner, and at scale. Always with human oversight at the start and at the end. That part doesn't change. What changes is YOU.

You go from employee to leader of your own work. Even when you're the one still doing the task, you're now leading it. Not getting owned by it.

This bootcamp is what I wish I'd had when I was still trying to do it all myself. You own the work. Instead of the work owning you.

So what does another year of doing it the old way actually look like for you?

Crystal Phan
About Crystal

Helping you build a dope life using AI.

I founded and exited a 14-person company at 25% operational profit, working four hours a week. Built and scaled five businesses across ecommerce, service, and consulting. Taught and advised 1,000+ founders, SMB to F500. I'm not pitching what I read about. I'm pitching what I've run.

A dope life isn't about working less. It's about working on the right things. AI is the leverage that gives you both.

14-person coExited · 25% margin · 4hr weeks
1,000+Founders taught · SMB to F500
The shift

How you use AI right now.
How you'll use it in four weeks.

Same business. Same brain. Different operating system. Most founders are stuck on the left side and don't realize there's a right side until someone draws it for them.

— How you use AI right now
+ How you'll use it in four weeks
You open Claude, type a prompt, copy, paste, try again.
You ideate together. It pushes back. You push back on the push-back.
Each output is one-and-done. Nothing gets reused.
You wrote the rules once. It runs them every time.
You're running the same 10 prompts every Monday because nothing remembers anything.
You hand it the messy thing. It returns the polished thing.
You're tweaking outputs more than you'd be writing from scratch.
You iterate with it like a partner, not a vending machine.
You're using AI like a calculator. Plug in, get answer, close tab.
Outputs feed each other. One system triggers the next.
You don't trust it for the work that actually matters.
You trust it for the work that used to keep you up at night.

How much longer can you afford to be the employee in your own business?

What you'll walk out with

Real systems. Built in your business. By the end of week four.

These are the kinds of systems I've built for clients. The bootcamp is where I teach you to build your own.

Built for a real client · A

An email skill that drafts in your voice, hooked into your CRM.

5min
To draft
30min
To review + ship

Built this one for a client. 5 minutes to draft. 30 minutes to review, proof, and ship. A full 7-email campaign, fully automated in her CRM, tied to her funnel. Not a draft, not a starting point. The actual sent campaign. You'll build your own version.

Built for a real client · B

A workflow that turns raw client calls into deliverables.

1/day
Proposals · before
4/day
Proposals · after

A client of mine was on a proposal hamster wheel. I built him a workflow that takes the raw call transcript and outputs the full proposal in under an hour. Same quality, four times the capacity, none of the back-and-forth. The same kind of thing you'll build for whatever your hamster wheel is.

Built for a real client · C

A fully branded website and ecosystem in 1 week.

$10K+
Old way · 3 vendors
1wk
New way · solo + AI

A full brand and website ecosystem that used to take three different people and $10K+. Built solo in one week using a system I designed. Same quality. Same polish. Without the agency timeline or the agency invoice. You'll learn to build the same way.

Real founders. Real numbers.

These aren't bootcamp graduates. They're proof the thinking works.

Founders who've worked with me directly. The same operator brain I'll teach you in four weeks, applied to their real businesses, with their real numbers. Borrow the proof.

3% → 20%Profit margin · 3 months · $75K added
"I finally have a way to think instead of just reacting."

I never spent the time to actually think through the solution. My business was already generating strong revenue, but now we're not just maintaining. We're speeding up the pace at which sales close and tightening the systems that support that growth. Without adding a single new client.

LilyLash Studio Owner
Full ecosystem · ExecutedWebsite · Podcast · Offers · Funnels
"When I told my mastermind how much gets done at rapid speeds, they were all wildly intrigued."

Retroactively, I wish Crystal would have been in my business six months earlier. We'd be in a completely different position. Crystal doesn't just agree or go along with what you think the problem is. She challenges you to look at your business through a sharper, more strategic lens. In our first 30 days, we didn't just look at surface level strategy. We dug into the actual gaps inside my business and found the real problem was internal execution, not leads.

KimBusiness Mentor
Wanting → actually operatingLike a real company · 2 months
"That kind of freedom isn't something you can buy. It's built."

In less than two months, she completely transformed our systems and eliminated so much decision fatigue. We shifted from wanting to operate like a real company to actually operating like one. Communication is smoother. Tasks aren't repeated. She rejuvenated our team, restored clarity, and created space for what matters most. I'm about to have our second kiddo and stepping away actually feels possible. And it feels possible because of her.

AlexVideographer · Agency owner
Four weeks. Eight live sessions.

A different operator by the end of it.

LiveTue + Thu · 90 min each
Replays1 month included
VIP SlackWed · 9am-4pm PT (4 weeks)
1Week One · See the leverage
May 26 + 28

Stop doing the work. Start seeing the architecture.

Most people open Claude and start from scratch every time. By the end of this week, you see your business the way operators do, as systems, not tasks. Your first AI employee is running by Thursday night.

You walk away with
  • A complete map of your business as 6 systems, ranked by leverage
  • The exact AI tools landscape with my picks for your stage
  • Your first AI employee built and running by Thursday night
  • The 3 places revenue is currently stuck (and which one to fix first)
2Week Two · Make it yours
Jun 02 + 04

Generic AI is dead. Trained AI is everything.

Generic prompts give you generic output. By the end of this week, your AI knows your voice, your business, your edge cases. You bring a real problem. We solve it live. You walk out with something running.

You walk away with
  • A trained AI system that mirrors your voice, your rules, your edge cases
  • Your first custom skill, built live, in use by Friday
  • Live troubleshooting on whatever's blocking you (real problems, real fixes)
  • The mindset shift from "using AI" to "running AI as a department"
3Week Three · See architecture
Jun 09 + 11

Build the system. Not the to-do list.

Tasks scale linearly. Architecture compounds. By the end of this week, you stop building task-by-task and start scoping projects the way an operator does. Your #1 project gets built live. This is where most people have the shift.

You walk away with
  • The project vs. skill decision tree (and which one your business actually needs)
  • Your top-priority project scoped and started live in the room
  • Architecture thinking you'll apply to every future system
  • The shift from task-by-task to system-by-system
The math nobody's doing

The cost of waiting isn't $997.

I've built these systems across industries (finance, real estate, coaching, agencies, video production, services). The pattern is identical. The world without AI doesn't exist anymore. The investment is the bootcamp. The cost is what you're already paying every month you don't run this. Do the math on what you've spent in the last 90 days alone.

$15,000+
If you wait 6 months

Roughly 60 hours a month doing the work AI should be doing for you. At $100/hour of your time, that's $6,000 a month, $36,000 in six months. Or one bad hire you onboarded because you didn't know what to systemize first.

$50,000+
If you wait 12 months

One full year behind your competitors who started this year. Most founders pay $75-84K for an "AI hire" who can't think strategically. Or they hire an AI consultant at $800/hour and burn through it in a quarter without a system that runs.

$997 isn't the price. It's the discount on what you're already paying.

Everything that's waiting for you

Stacked, valued, and yours.

Real value of every piece you walk away with. Most of it would cost five figures on its own. But you get the whole thing for $997.

Core program
8 Live Implementation Sessions
Tue + Thu, 90 min each. You build alongside us, not watch us teach.
$5,000
Live Builds in YOUR business
Bring real problems. Walk out with real systems running by week's end.
$7,500
The Operator's Frameworks
How to think about decisions, execution, leverage, and handoffs.
$3,500
The 4 Capabilities, mapped to your stack
Knowledge, Skills, Connectors, Memory, applied to your specific business.
$2,500
1-Month Replay Access
Live Tuesday, replay Thursday, mix and match. Flexibility built in.
$750
Bonuses (yours, included)
The Prompt Skill
Crystal's live skill. The same one she runs across her client work, dropped straight into your account.
$497
The 90-Day Operator Roadmap
A guide that walks you through building your own 90-day roadmap. The same one Crystal builds for $1,500 Intensive clients.
$497
BTS of the Notion Operator OS
A walkthrough of my working Notion OS, how it's wired, and how to build your own version. You see the architecture, you keep what works for your business.
$397
The Operator Manual + Workbook
Frameworks, decision trees, and a workbook that walks you through building your own operating manual from scratch.
$497
BTS of the Dashboard Claude Artifact Skill
A walkthrough of the skill behind my Command Center, plus a starter prompt to get yours running. You build your own version, mapped to your business.
$597
Combined value
$21,735
Real talk before you click

This is not for everyone.

Save us both the trouble. If any of this is you, please don't enroll.

×
If you want hand-holding. I show you. You build. The whole thing falls apart if you're waiting for me to do it for you.
×
If you want refunds. No refunds, ever. I give you everything I have. The rest is on you.
×
If you can't commit 3-5 hours a week. Four weeks. That's the deal. Show up, build, or don't enroll.
×
If you "do AI" already and want to network. This is a build room, not a content lounge. You'll be bored.
×
If you're looking for a magic bullet. There isn't one. The work IS the magic. The bootcamp is just the shortcut to knowing which work matters.
Still here? Then you're exactly who this is for.
Pricing

Two ways in. Same shift either way.

Capped at 30 seats
Standard
$997

The full bootcamp. Everything you need to walk out an operator.

  • 8 live sessions (Tue/Thu · 90 min each)
  • Live builds in your real business
  • The Operator's Frameworks + 4 Capabilities
  • Replays up within 24 hours · 8 weeks of access
  • All 5 bonuses (Prompt Skill, 90-Day Roadmap, BTS Notion OS, Operator Manual, BTS Dashboard Skill)
Yes, I want in
The details

Cohort starts Tuesday, May 26.

Doors close
May 25 · 11:59 PM PT
Live sessions
Tue + Thu · 90 min
Replays
1 month
Slack (bonus)
During + 30 days after
FAQ

Questions we hear most.

I've built systems across finance, real estate, agencies, video production, coaching, services, and ops-heavy businesses doing $500K to $10M. The pattern is the same every time. If you think it doesn't apply to you, that's exactly the moment your competitor is figuring out how to use it on your customers. Industry isn't the variable. The operator is.
Good. The technical people aren't winning here. The clear thinkers are. If you can explain your business to a new hire, you can train an AI to run inside it. The skill is communication, not code. Most of my best builds were done by founders who couldn't tell you what an API is.
Then this matters MORE for you, not less. Right now you ARE marketing, sales, ops, and finance. After this, your org chart is you plus a team of AI employees running the parts that don't need a human. $20-200/month per "hire," not $5,000.
Both. Live is Tuesday + Thursday. Replays go up within 24 hours. You won't fall behind either way. That said, the people who show up live are the ones who actually implement. Live is the accountability. The replay path is the safety net.
3 to 5 hours a week, including the live sessions. Most of that time is building inside your business, not consuming content. The work pays you back in hours saved, usually within Week 2.
VIP is capped at 10 people. You get an extra 60-minute VIP-only group call with me, on top of the 8 cohort sessions. Plus a full-day Slack mastermind with me every Wednesday for 4 weeks (9am-4pm PT). Real-time problem solving on whatever's coming up in your build. It's the implementation accelerator. It's also a live preview of how my Fractional COO container works. Most VIPs are deciding by Week 4 whether to continue with me after the bootcamp.
Replay access is open for 8 weeks total (the 4-week cohort + 4 weeks after). After that, you have everything you need to keep going. Some people take it and run. Others move into my Fractional COO container, either as ongoing support for their own business or as a second brain for operators running their own client work. A few hire me as an agency outright to build for them. All three are right answers.
No, you don't need anything fancy. We'll cover the exact stack in Week 1 and you'll decide what's right for your business. The tools matter less than how you use them. The thinking is the moat, not the software.
No refunds. I give you everything I have. The skills, the templates, the live builds, the thinking, the access. It's on you to do the work. If you're looking for a guarantee that doesn't require you to show up, this isn't it.
By the end of week four

What you walk away with.

Three things that compound. The brain. The fluency. The toolkit.

01 · The Operator Brain

The way of thinking that doesn't go obsolete.

  • How to actually solve problems with AI as a partner, not a vending machine
  • The pattern recognition to spot leverage in any system, in any business
  • The implementation muscle to actually build, not just bookmark
02 · The Capabilities

Real AI fluency in the four moves that matter.

  • Skills · how to write them, save them, run them on demand
  • Projects · how to scope and architect them like an operator
  • Connectors · how to wire AI directly into your real data
  • Scheduling · how to put AI on autopilot inside your business
03 · The Toolkit

Five real assets you walk out with.

  • The Prompt Skill (my live skill, dropped into your account)
  • The 90-Day Operator Roadmap (built around your business)
  • BTS of my Notion Operator OS (you see how it's wired, you build your version)
  • The Operator Manual + Workbook
  • BTS of my Dashboard Claude Artifact Skill (I give you a starter, you build your own)
Plus the brain to use them. That's the part you can't buy anywhere else.
The decision

A decade of operator decisions. Compressed into four weeks.

Build the business.
Don't just run it.

From doing the work to designing it. From employee in your own business to the one running the show. Same brain. Same hours. Different output. The shift happens when you learn to think and build like an operator. This bootcamp is where you learn it.

What happens when your competitor moves on this before you do?

Cohort starts Tuesday, May 26 · Doors close May 25