DOPE CEOs Bootcamp · The Operator
Stop Become irreplaceable in the world that's coming.
DOPE CEOs Bootcamp
Starts July 1

You can do the work.
Now lead it.

If you've spent the last six months telling yourself you'll figure AI out next month, this is your next month. The two-month bootcamp for founders and operators who want AI working FOR them, not just open in another tab. Eight pre-recorded sessions you run on your time, plus live support every Wednesday that alternates: a call one week, a full-day mastermind chat the next, for the real questions and execution. By Week 1 you've got something running. By the end you've stopped being the bottleneck in your own business.

Save my seat See what's included
2 months 8 recorded sessions Weekly Wed support Call + mastermind, alternating
Read this if

If any of these sound like you, keep reading.

If you're a founder

This isn't about doing more. It's about thinking differently.

You don't have 20 hours to figure this out, and you shouldn't have to. I've already laid it out. But here's what most founders miss: this matters more for you than for your team. They'll execute the 80%. You do the first 10% (the thinking, the framing, the EI) and the last 10% (the call, the standard, the polish). That's the work AI can't take. That's the work this bootcamp trains.

"I keep telling my team to figure it out, and they keep not figuring it out."
This is for you.
If you're an operator

This is what separates you from everyone else doing your job.

Once you operate this way, you do 10× the work in the same time. Same brain, same hours. Different output. The operators who build like this are the ones leadership can't replace.

"Everyone else is moving twice as fast with this. I have no idea where to start."
This is for you.
If you're stuck

If hiring an AI consultant for $800/hour isn't an option, but staying stalled feels unbearable.

You don't need a six-figure engagement. You need the thinking, the templates, and someone who's already done the figuring. Same outcome. Tiny fraction of the cost.

"I've been telling myself I'll figure it out next month. For six months."
This is for you.
If you're capacity-locked

If you're wondering how to leverage AI but can't justify 20 hours a week learning it.

The work is there. The runway for another salary isn't. The hours to take a 12-week course aren't either. You need a shortcut that puts something running in your business by the end of week one.

"Every hour I spend learning AI is an hour not making money. But every hour I don't is the same problem in reverse."
This is for you.
Quick honesty check

This is hands-on, but it's not hand-holding. You're going to learn by building, alongside us, in your own business. If you want a course you can binge in a weekend and forget by Tuesday, this isn't it. If you want to walk out with something actually running, you're in the right room.

Real talk

You've already tried to fix this.

×
Hired an OBM who needs direction. You're still the one making every decision instead of handing off the actual work.
×
Tried to learn ChatGPT or Claude in between your actual role, and keep getting left behind every time new shit drops.
×
Watched a 4-hour YouTube tutorial at 11pm. Realized in the morning you haven't implemented a single thing.
×
Bought a $97 course. Realized it was all high-level. You didn't execute. Your business didn't change.
×
Pasted Claude's output into your work and called it a system. It was AI slop.
×
Haven't done anything yet because you still think AI is unethical. We need to talk.
None of those fix it. You don't have a tool problem. You have an operator problem. This bootcamp fixes the operator.
A note from Crystal

Here's how I actually think about AI.

I don't think about AI as just a tool. I think about it as delegation. As outsourcing. As leverage.

It doesn't have to be a person. But if it WERE a person, the question's the same. How do I 20x their role? Not just have them check a box. Full integration into how the business actually runs.

Here's my rule. If a person could fix the problem, AI can probably fix it faster, cleaner, and at scale. Always with human oversight at the start and at the end. That part doesn't change. What changes is YOU.

You go from employee to leader of your own work. Even when you're the one still doing the task, you're now leading it. Not getting owned by it.

This bootcamp is what I wish I'd had when I was still trying to do it all myself. You own the work. Instead of the work owning you.

So what does another year of doing it the old way actually look like for you?

Crystal Phan
About Crystal

Helping you build a dope life using AI.

I founded and exited a 14-person company at 25% operational profit, working four hours a week. Built and scaled five businesses across ecommerce, service, and consulting. Taught and advised 1,000+ founders, SMB to F500. I'm not pitching what I read about. I'm pitching what I've run.

A dope life isn't about working less. It's about working on the right things. AI is the leverage that gives you both.

14-person coExited · 25% margin · 4hr weeks
1,000+Founders taught · SMB to F500
The shift

How you use AI right now.
How you'll use it in two months.

Same business. Same brain. Different operating system. Most founders are stuck on the left side and don't realize there's a right side until someone draws it for them.

— How you use AI right now
+ How you'll use it after this
You open Claude, type a prompt, copy, paste, try again.
You ideate together. It pushes back. You push back on the push-back.
Each output is one-and-done. Nothing gets reused.
You wrote the rules once. It runs them every time.
You're running the same 10 prompts every Monday because nothing remembers anything.
You hand it the messy thing. It returns the polished thing.
You're tweaking outputs more than you'd be writing from scratch.
You iterate with it like a partner, not a vending machine.
You're using AI like a calculator. Plug in, get answer, close tab.
Outputs feed each other. One system triggers the next.
You don't trust it for the work that actually matters.
You trust it for the work that used to keep you up at night.

How much longer can you afford to be the employee in your own business?

What you'll walk out with

Real systems. Built in your business. By the time you're done.

These are the kinds of systems I've built for clients. The bootcamp is where I teach you to build your own.

Built for a real client · A

An email skill that drafts in your voice, hooked into your CRM.

5min
To draft
30min
To review + ship

Built this one for a client. 5 minutes to draft. 30 minutes to review, proof, and ship. A full 7-email campaign, fully automated in her CRM, tied to her funnel. Not a draft, not a starting point. The actual sent campaign. You'll build your own version.

Built for a real client · B

A workflow that turns raw client calls into deliverables.

1/day
Proposals · before
4/day
Proposals · after

A client of mine was on a proposal hamster wheel. I built him a workflow that takes the raw call transcript and outputs the full proposal in under an hour. Same quality, four times the capacity, none of the back-and-forth. The same kind of thing you'll build for whatever your hamster wheel is.

Built for a real client · C

A fully branded website and ecosystem in 1 week.

$10K+
Old way · 3 vendors
1wk
New way · solo + AI

A full brand and website ecosystem that used to take three different people and $10K+. Built solo in one week using a system I designed. Same quality. Same polish. Without the agency timeline or the agency invoice. You'll learn to build the same way.

Real founders. Real numbers.

The same operator brain you'll learn here.

Founders who've worked with me directly. The same operator brain I teach in the bootcamp, applied to their real businesses, with their real numbers. Borrow the proof.

3% → 20%Profit margin · 3 months · $75K added
"I finally have a way to think instead of just reacting."

I never spent the time to actually think through the solution. My business was already generating strong revenue, but now we're not just maintaining. We're speeding up the pace at which sales close and tightening the systems that support that growth. Without adding a single new client.

LilyLash Studio Owner
Full ecosystem · ExecutedWebsite · Podcast · Offers · Funnels
"When I told my mastermind how much gets done at rapid speeds, they were all wildly intrigued."

Retroactively, I wish Crystal would have been in my business six months earlier. We'd be in a completely different position. Crystal doesn't just agree or go along with what you think the problem is. She challenges you to look at your business through a sharper, more strategic lens. In our first 30 days, we didn't just look at surface level strategy. We dug into the actual gaps inside my business and found the real problem was internal execution, not leads.

KimBusiness Mentor
Wanting → actually operatingLike a real company · 2 months
"That kind of freedom isn't something you can buy. It's built."

In less than two months, she completely changed our systems and eliminated so much decision fatigue. We shifted from wanting to operate like a real company to actually operating like one. Communication is smoother. Tasks aren't repeated. She rejuvenated our team, restored clarity, and created space for what matters most. I'm about to have our second kiddo and stepping away actually feels possible. And it feels possible because of her.

AlexVideographer · Agency owner
Live from inside the bootcamp

What people said while it was happening.

Real reactions, pulled straight from the chat during live builds. Unedited. This is what watching it click in real time sounds like.

"Jaw on the FLOOR wtf"
Live, mid-build
"You're an actual wizard"
Session 4
"I'm so impressed. Shook."
Session 4
"This is so f*cking cool"
Session 4
"Love these demos, I learn so much by seeing something done"
Session 4
"Thank you for saving my head banging"
Session 3
"Welp now that is what I need asap. Lmao"
Session 4
"I love this checklist"
Session 3
"Yesss I wanna know your internal thoughts"
Session 4
"Ok I would like to know how to do this, PLS all of it"
Session 4
"Oh hell yes"
Session 3
"It's been so helpful"
Session 3
Two months. Eight recorded sessions. Live where it counts.

A different operator by the end of it.

Sessions8 pre-recorded · run on your time
SupportEvery Wed · alternating
Call weeksLive · 60 min
Mastermind weeksFull day · 9am-4pm PT
1Phase One · The operator brain

Stop doing the work. Start seeing where it's stuck.

Most people open Claude and start from scratch every time. This is the brain shift from founder to operator, then the full tool map so you know what each AI is actually for. You leave knowing what to build first and why.

You walk away with
  • The Phan Diagnostic run on your business: 8 departments, scored, so you see exactly where profit is trapped
  • The founder-to-operator brain shift (the thinking AI can't do for you)
  • The real tool landscape: Claude, ChatGPT, Notion AI, what each is actually good at
  • The ladder (prompt, skill, project, Cowork, connectors) with your #1 problem mapped to the right rung
2Phase Two · Build I

Generic AI is dead. Build the thing that runs without you.

This is the build phase people think the whole bootcamp is. It's two rungs, not one. We build a prompt and turn it into a skill in your voice. Then we build a full project, end to end. You don't watch. You build, in your business.

You walk away with
  • A custom skill built in your voice, in use fast (the same kind I run daily)
  • A real project built end to end, with the starter template you keep
  • The "study a creator you like" skill, built step by step
  • The shift from using AI to running AI as a department
3Phase Three · Build II

This is the part you didn't know you were getting.

Skills and projects are table stakes. This phase is Cowork, the Chrome plugin, connectors, and how I actually deploy this for clients, not just for me. Plus the token and pro moves that make you 10x faster and stop you hitting limits.

You walk away with
  • Cowork and the Chrome plugin, demoed and set up, so AI works where you work
  • How to deploy AI for clients (the exact thing you'd charge for as a service)
  • Connectors wired into your real data, plus the token cheats that 10x your speed
  • The meta-skill almost nobody teaches: when to switch chats, compact, and start fresh
4Phase Four · Ship it

Your business, without you in it.

Operators design things they can hand off and things that look expensive. This phase you build the client-facing layer: dashboards, client hubs, the design choices that make AI-built work look premium. Then the handoff, the showcase, and what's next.

You walk away with
  • Dashboards and client hubs built live, with the design choices that make AI work look premium (not slop)
  • The handoff framework: your business running without you in it
  • Your final project running in your business, presented in the cohort showcase
  • Where to go after: COO Office for operators who want to keep building
The math nobody's doing

The cost of waiting isn't $1,497.

I've built these systems across industries (finance, real estate, coaching, agencies, video production, services). The pattern is identical. The world without AI doesn't exist anymore. The investment is the bootcamp. The cost is what you're already paying every month you don't run this. Do the math on what you've spent in the last 90 days alone.

$15,000+
If you wait 6 months

Roughly 60 hours a month doing the work AI should be doing for you. At $100/hour of your time, that's $6,000 a month, $36,000 in six months. Or one bad hire you onboarded because you didn't know what to systemize first.

$50,000+
If you wait 12 months

One full year behind your competitors who started this year. Most founders pay $75-84K for an "AI hire" who can't think strategically. Or they hire an AI consultant at $800/hour and burn through it in a quarter without a system that runs.

Your business
If you never start

40% of professional jobs displaced by 2035 (McKinsey). The market is moving from "school → career → retire" to "learn, adapt, relearn, repeat." Founders who don't learn this will be hiring people who do, paying double, and watching their margins compress. The first movers in your industry win the next decade. Everyone else explains why they didn't.

$1,497 isn't the price. It's the discount on what you're already paying.

Everything that's waiting for you

Stacked, valued, and yours.

Real value of every piece you walk away with. Most of it would cost five figures on its own. But you get the whole thing for $1,497.

Core program
8 Implementation Sessions
Pre-recorded, run on your time. You build alongside the lesson, not just watch it.
$5,000
Biweekly Wednesday Call
A live 60-minute call every other Wednesday. Bring your build, get unstuck in real time.
$3,000
Biweekly Full-Day Mastermind Chat
Every other Wednesday, 9am-4pm PT. A full day of mastermind chat for questions and execution.
$4,000
Live Builds in YOUR business
Bring real problems. Walk out with real systems running.
$7,500
The Operator's Frameworks
How to think about decisions, execution, leverage, and handoffs.
$3,500
The 4 Capabilities, mapped to your stack
Knowledge, Skills, Connectors, Memory, applied to your specific business.
$2,500
Replay Access
Every call up within 24 hours. Miss one live, catch it on your time.
$750
Bonuses (yours, included)
The Prompt Skill
Crystal's live skill. The same one she runs across her client work, dropped straight into your account.
$497
BTS of the Dashboard Claude Artifact Skill
A walkthrough of the skill behind my Command Center, plus a starter prompt to get yours running. You build your own version, mapped to your business.
$597
28 Operator Manuals, Workbooks, Templates & Resources
The full operator toolkit. Manuals, workbooks, fill-in templates, and ready-to-run resources pulled straight from the systems I use. Plug them in and go.
$2,800
Combined value
$30,144
Real talk before you click

This is not for everyone.

Save us both the trouble. If any of this is you, please don't enroll.

×
If you want hand-holding. I show you. You build. The whole thing falls apart if you're waiting for me to do it for you.
×
If you want refunds. No refunds, ever. I give you everything I have. The rest is on you.
×
If you can't commit 3-5 hours a week. Two months. That's the deal. Show up, build, or don't enroll.
×
If you "do AI" already and want to network. This is a build room, not a content lounge. You'll be bored.
×
If you're looking for a magic bullet. There isn't one. The work IS the magic. The bootcamp is just the shortcut to knowing which work matters.
Still here? Then you're exactly who this is for.
Pricing

One way in. One shift.

The Bootcamp
$1,497

The full bootcamp. Everything you need to walk out an operator.

  • 8 pre-recorded sessions, run on your time
  • Live support every Wednesday, alternating
  • 60-min call one week, full-day mastermind chat the next (9am-4pm PT)
  • Live builds in your real business
  • The Operator's Frameworks + 4 Capabilities
  • Replays up within 24 hours
  • The Prompt Skill + BTS Dashboard Skill
  • 28 operator manuals, workbooks, templates & resources
Yes, I want in

By completing your purchase, you agree to our Terms & Conditions and Privacy Policy. All sales final · No refunds.

The details

Cohort starts July 1.

Length
2 months
Sessions
8 · pre-recorded
Support
Every Wed · alternating
Format
Call / mastermind · 9-4 PT
FAQ

Questions we hear most.

I've built systems across finance, real estate, agencies, video production, coaching, services, and ops-heavy businesses doing $500K to $10M. The pattern is the same every time. If you think it doesn't apply to you, that's exactly the moment your competitor is figuring out how to use it on your customers. Industry isn't the variable. The operator is.
Good. The technical people aren't winning here. The clear thinkers are. If you can explain your business to a new hire, you can train an AI to run inside it. The skill is communication, not code. Most of my best builds were done by founders who couldn't tell you what an API is.
Then this matters MORE for you, not less. Right now you ARE marketing, sales, ops, and finance. After this, your org chart is you plus a team of AI employees running the parts that don't need a human. $20-200/month per "hire," not $5,000.
The eight sessions are pre-recorded so you run them on your own time, no falling behind. The live support is where it counts: every Wednesday, alternating between a 60-minute call one week and a full-day mastermind chat (9am-4pm PT) the next, for the real questions and execution. You watch the build on your time, then bring what's stuck to the live room.
3 to 5 hours a week, including the recorded sessions and the live calls. Most of that time is building inside your business, not consuming content. The work pays you back in hours saved, usually within the first few weeks.
Every call is recorded and up within 24 hours. Miss one live, catch the replay. That said, the people who show up live are the ones who actually implement. Live is the accountability. The replay is the safety net.
You have everything you need to keep going. Some people take it and run. Others move into my COO Office, either as ongoing support for their own business or as a second brain for operators running their own client work. A few hire me as an agency outright to build for them. All three are right answers.
No, you don't need anything fancy. We'll cover the exact stack early and you'll decide what's right for your business. The tools matter less than how you use them. The thinking is the moat, not the software.
No refunds. I give you everything I have. The skills, the templates, the live builds, the thinking, the access. It's on you to do the work. If you're looking for a guarantee that doesn't require you to show up, this isn't it.
The decision

A decade of operator decisions. Compressed into two months.

Build the business.
Don't just run it.

From doing the work to designing it. From employee in your own business to the one running the show. Same brain. Same hours. Different output. The shift happens when you learn to think and build like an operator. This bootcamp is where you learn it.

What happens when your competitor moves on this before you do?

Yes, enroll me DM me on Instagram
Cohort starts July 1
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