With nothing more than grit, a laptop, and an obsession with how businesses actually work, I've built five businesses across ecommerce, brick-and-mortar, real estate, service, and consulting. Scaled three to multi-six figures in under a year. Founded a 14-person company, got it to 25% operational profit, ran it in four hours a week, and exited.
Through Dope CEOs, as a Fractional COO and operations agency, I help founders like you make better decisions, start executing with precision and clarity, and create businesses that support the life you actually want to live by pulling you out of employee and manager level work into CEO vision.
"You become a dope CEO so you can live a dope life."
That's the brand. That's the mission. That's my why.
I've been the pawn piece working 7-to-7. I've built it where I worked 80 hours. But the life I live now, and the life most CEOs built for, wasn't that. It was for the freedom. To be able to close my laptop at 4 PM, be barefoot with my family, and choose my Tuesday. That's what I want for you too.
Which brings me to you.
I'm not here to shame you in what you are or aren't doing. Because I bet you, you already have the ideas, the drive, and probably built something pretty dope.
You're probably here though, because you know what you've built doesn't 100% match with what you envisioned in your head.
Maybe you're making the money (aka revenue) but your pockets are still dry at the end of the month after all is said and done. Maybe scaling feels impossible without more hours, more hires, more everything. Maybe you're working your ass off and know scaling can't happen the same way, because you literally have no more time or energy.
Look, I get it. I've been there. 5x. And fun fact? You're not special. Every Fortune 500, every corporate exec, even the billion-dollar companies all had the same issue. They weren't pulling the right lever. Aka focusing on the right solution to the right problem.
I'm not here to shame you in what you are or aren't doing. Because I bet you, you already have the ideas, the drive, and probably built something pretty dope.
You're probably here though, because you know what you've built doesn't 100% match with what you envisioned in your head.
Maybe you're making the money (aka revenue) but your pockets are still dry at the end of the month after all is said and done. Maybe scaling feels impossible without more hours, more hires, more everything. Maybe you're working your ass off and know scaling can't happen the same way, because you literally have no more time or energy.
Look, I get it. I've been there. 5x. And fun fact? You're not special. Every Fortune 500, every corporate exec, even the billion-dollar companies all had the same issue. They weren't pulling the right lever. Aka focusing on the right solution to the right problem.
All of it though. The freebies, the offers, the content. It's because I know what it's like to not have a choice. Because I believe everyone deserves to be their own king or queen, to live a dope life. And I know it can be done as a dope CEO. So whether you work with me or not, know this:
I'm no guru. I don't have all the answers. I have days where I second-guess myself, where the business feels heavy, where I wonder if I'm doing it right. Just like you.
But my commitment is to bring you the very best of what I'm living and learning, while keeping it real and honest as I go. Don't expect polished corporate speak. Do expect direct advice, spicy honesty, real operational strategy, and an unwavering commitment to helping you build a business that supports a life you're actually obsessed with.
And if I'm being honest, my unfair advantage is that I've been around the block enough to know what works. And when I don't know? I guarantee I'm the person who will go find out faster than anyone you've met.
"Retroactively, I wish Crystal would have been in my business six months earlier. We'd be in a completely different position. When I told my mastermind how much gets done at rapid speeds, they were all wildly intrigued."
Kim Arneson, Money Making Queens
How I got here
Not the polished version. The real one.
Top 10% in sales across Fortune 500s
Learned how big companies actually run. Sales psychology, operations at scale, boardroom strategy. I was great at it. I also hated that I was just a pawn piece in their bigger chess game.
I want to say I quit corporate. But that's not what happened.
I got laid off two days after reporting harassment, while five months pregnant. So yeah, I didn't go back. Went all in on my own businesses. Learned fast. Broke things faster. Figured out that hustle is not a strategy and ops are love letters to your future self.
5 businesses across 5 completely different industries
Ecommerce, door-to-door service, brick-and-mortar, real estate flipping, and consulting. All while pregnant or with an infant on my hip. Scaled three to multi-six figures in under a year each. Every single one taught me a different part of the machine. Revenue is easy. Profit is hard. It's focusing on both.
The 14-person company. Exited at 25% profit.
Operated in a 4-hour-per-week executive role while pregnant. Proved to myself that a business doesn't need you in it every day to run. It needs systems.
Dope CEOs. Operational oversight for founders.
I take everything I learned, from the wins and the near-burnouts, and build it inside other people's businesses. 100% of my 1:1 clients renew. That's the only stat that matters.
What I actually believe
Profit over revenue
I don't care how much you make if you can't tell me how much you keep. I don't respect the flaunt. I respect the lifestyle.
Execution is everything
Implementation. Execution. Action. Whatever you want to call it, that's the key. Ideas are free. Building is where the money is.
Serial learner energy
We're like bottomless pits of hungry for information. We can always be better and do better. I'm never done learning and neither should you be.
Innovation over trends
You'll find me the first person to try something new. It's not about trends. It's about finding what creates better systems and faster results.
Spicy honesty
I'm the friend you love and hate at the same time. I'll challenge your ideas and get spicy when you're playing small. That's why my clients stay.
Life comes first
I'm obsessed with entrepreneurship but more obsessed with living a full life. I've seen what it looks like to not have choice.
Why I'm really here
Look. I'm a first gen from an Asian family who came here and stuffed 14 people in a one-bedroom apartment. I was pushed the American dream before I could walk. But they told me what they sacrificed. I watched them say no to shit as a kid.
I'm buried in my clients' P&Ls because I'm obsessed with life. I'm obsessed with building dope CEOs who can build dope af lives. The kind where you choose your Tuesday, not your boss.
I married my best friend who takes me from strategic nut to barefoot nature lover. I clock out at 4 PM. I'm obsessed with entrepreneurship but more obsessed with living a full life, because I've seen what it looks like to not have choice.
If you've read this far, thank you.
That means something to me.
I hope this is just the beginning. Here's to building something dope.