I do months
of work in days.
"Retroactively, I wish Crystal would have been in my business six months earlier — we'd be in a completely different position. When I told my mastermind how much gets done at rapid speeds, they were all wildly intrigued."
founders taught
renewal rate
& operated
served
Hey, I'm Crystal.
I spent ten years in corporate making other people rich — top 10% in sales, consulting Fortune 500s, learning exactly how the machine works behind the curtain. I was good at it. I also hated that I was just a pawn piece in their bigger chess game.
So I built my own thing. Then four more. Ecommerce, brick-and-mortar, real estate, service, consulting — the whole spectrum. Scaled three to multi-six figures within a year — all while pregnant or with an infant on my hip. Founded a 14-person company, got it to 25% operational profit, ran it in four hours a week while pregnant and working full-time, and exited. That's where I realized I had something people didn't, cause everyone was like HOW?
Here's the thing nobody talks about: somewhere along the way, I hit the exact same wall my clients hit now. Working constantly. Saying yes to everything. Every business hits it. They solve it differently — some slower and some faster. The key is realizing you don't have to be the answer or have the answer. The systems I built to get myself out of that mess? That's what Dope CEOs is. And my clients feel it, cause —
100% of my 1:1 clients renew.
How I got here
Not the polished version. The real one.
Top 10% in sales across Fortune 500s
Check the LinkedIn for the receipts. Learned how big companies actually run — sales psychology, operations at scale, boardroom strategy. I was great at it. I also hated the 7-to-7 days and the a**holes of leadership.
I want to say I quit corporate. But that's not what happened.
I got laid off two days after reporting harassment, while five months pregnant. So yeah, I didn't go back. I was in the middle of my third business, so I went all in. Ecommerce. Learned fast. Broke things faster. Figured out that hustle is not a strategy and ops are love letters to your future self.
3 businesses to multi-six figures in under a year each
Brick-and-mortar, real estate flipping, consulting — all while pregnant or with an infant on my hip. Each one taught me a different part of the machine. Revenue is easy. Profit is hard. It's focusing on both.
The 14-person company. Exited at 25% profit.
Operated in a 4-hour-per-week executive role while pregnant. Proved to myself that a business doesn't need you in it every day to run. It needs systems.
Dope CEOs — fractional COO for founders
I take everything I learned — from the wins and the near-burnouts — and build it inside other people's businesses. 100% of my 1:1 clients renew. That's the only stat that matters.
What I actually believe
Profit over revenue
I don't care how much you make if you can't tell me how much you keep. I don't respect the flaunt — I respect the lifestyle.
Execution is everything
Implementation. Execution. Action. Whatever you want to call it — that's the key. Ideas are free. Building is where the money is.
Serial learner energy
We're like bottomless pits of hungry for information. We can always be better and do better. I'm never done learning and neither should you be.
Innovation over trends
You'll find me the first person to try something new. It's not about trends — it's about finding what creates better systems and faster results.
Spicy honesty
I'm the friend you love and hate at the same time. I'll challenge your ideas and get spicy when you're playing small. That's why my clients stay.
Life comes first
I'm obsessed with entrepreneurship but more obsessed with living a full life. I've seen what it looks like to not have choice.
Why I'm really here
Look — I'm a first gen from an Asian family who came here and stuffed 14 people in a one-bedroom apartment. I was pushed the American dream before I could walk. But they told me what they sacrificed. I watched them say no to shit as a kid.
I'm buried in my clients' P&Ls because I'm obsessed with life. I'm obsessed with building dope CEOs who can build dope af lives. The kind where you choose your Tuesday, not your boss.
I married my best friend who takes me from strategic nut to barefoot nature lover. I clock out at 4 PM. I'm obsessed with entrepreneurship but more obsessed with living a full life — because I've seen what it looks like to not have choice.
Now you know who I am.
Let's talk about your business.
A conversation — not a pitch. I'll bring the matcha.
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