Work With Me | Dope CEOs

Let's build something
that doesn't need you
to survive.

Your business should fund your life, not consume it. No fluff. No motivational pep talks. Just builds.

See How It Works

Three ways to work together.
One goal: get you out of the weeds.

Every founder is in a different place. Some need a diagnostic to find the real problem. Some need ongoing oversight to stay on track. Some need me fully embedded, building the thing alongside them. Built for service-based founders who are making money but know something underneath isn't working.

Even doing it yourself, you can't see what you're too close to.

That's why the smartest CEOs never operate alone, because they know that proximity to your own business is a blind spot no amount of hustle fixes. The board. The advisor. The operator. That's what I am. All of it. In one.

Finding the right problem is the hardest part. And it's almost always the one you're too close to see.

I work with a limited number of founders at any given time. That's intentional.

DIY
The Intensive

I give you the plan. You execute.

Async + strategy calls
Leverage
The COO Office

I advise. You execute with oversight.

Async + group or 1:1 calls
Hire
Fractional COO

We execute together. I am your team.

Full 1:1. Embedded.
01 The accelerator

The Intensive

One-time. 30 days. Async + strategy calls.

Clear clarity. Direct plan. Fast execution.

I audit your business the way I would if you hired me as your full-time COO. Intake form, diagnostic call, a custom loom and roadmap walking you through everything I find, then weekly async check-ins before a final closing call to make sure you executed.

Real result: One client went from a 3% to 16% profit margin in 30 days without a single new customer.

This is a standalone engagement. You leave with a full execution plan you can run with immediately. And if you decide to go deeper, 50% of your Intensive investment gets credited toward any ongoing engagement.

Book the Intensive
Crystal Phan - The Intensive
Crystal Phan - The COO Office
02 The ongoing partnership

The COO Office

6 to 12 month commitment. Always-on advisory.

Where the CEO work begins. Where decisions become less reactive and more decisive. Where the muscle builds.

This is your always-on board-level COO advisor. Strategy calls, async submissions for real-time decision support, a CEO operating system, quarterly alignment syncs, and an accountability rhythm that actually makes you do the work. The calls are the checkpoints. The async is the checks and balances. And the execution in between is where things actually shift.

Join The COO Office
03 We're in it with you

Fractional COO

Fully embedded. I am your team.

No hiring. No training. No relaying the strategy. It's all done. This is how your business stops depending on you and starts running like the company you envisioned.

This isn't consulting where I hand you a plan and wish you luck. This is me and my team inside your business, building and running the operational infrastructure so you don't have to. Projects are mapped, accomplished, and iterated with strategic COO thinking before you can even get in your own way.

You don't just want the map. You want the first-class ride to the destination.

You focus on being the CEO. We handle the rest.

Learn More

What they thought they needed vs. what they actually needed.

Lash Bar Owner

Thought: I need more revenue. More clients, more bookings.

Actually: Capacity problem. Wrong services filling the chair. Cost leaking quietly.

3% to 20% profit margin. $75K in new profit.

Video Production

Thought: I need more leads. The pipeline is the problem.

Actually: Every proposal took 10+ hours. Clients weren't converting because the experience was slow and inconsistent.

4 proposals in half the time it took to do 1.

Business Mentor

Thought: I don't need a funnel. I convert in the DMs.

Actually: Gap in value and depth for new eyes. No infrastructure for new leads coming in. Too in the weeds to execute on the vision.

Full site, two new offers, and a complete ecosystem. Built.

15 minutes to see if we vibe.

Each engagement is capped. Every tier is direct proximity. If we're a fit, we'll jump straight into which level makes sense for where your business is right now. Only book if you're ready to execute when it aligns. Let's be serious about building something real.

Book a Discovery Call